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Lenovo Australia Uses Adobe Media Optimizer for Search, Display, and Social to Boost Online Ad Spending Returns

When Lenovo Australia wanted to increase returns on its digital marketing investments, it turned to Adobe Media Optimizer for Search, Display, and Social, and enlisted the help of consultants fromAdobe Digital. By targeting its digital marketing spend across channels, Lenovo Australia achieved impressive results.

For example, in less than 60 days, Adobe solutions helped boost search engine marketing (SEM) revenues by 175% and conversions by 53%. Across all channels, the company’s cost per click (CPC) also dropped by 36%. And across social channels, ROI increased 30% while marketing costs dropped 40%.

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