Adobe sponsored awards
Creative Effectiveness Lions
Tuesday, June 20, 7–9pm
In 2012, Adobe continues as sponsor of the Creative Effectiveness Lions. This category honors creativity that has shown a measurable and proven impact on a client's business—creativity that affects consumer behavior, brand equity, sales, and where identifiable, profit. As the industry works to find the best balance between analysis and creativity, Adobe is pleased to recognize those who are leading the way.
Young Lions Competition
Adobe supports the next generation of creative talent by sponsoring the Young Lions Competition and Awards. The Young Lions Competition brings together teams of young creatives under the age of 28 from around the world to compete in one of five competitions: Cyber, Film, Media, Print, and Young Marketers. Each team has to respond to a client's brief and deliver a finished creative work within 24 hours (48 hours for Film). It's an intense and rewarding experience culminating in the winners being honored at the final Awards Ceremony.