Seminar: Is data killing creativity?
Monday, June 18, 9:30–10:15am
Marketing analytics give us unprecedented insight into audience demographics and preferences, but the question remains: How much data is too much? Do creatives risk compromising the effectiveness of their art with overanalysis, and what are the risks of trading the story board for the dashboard? Our panel of experts will explore how data and creativity are both competing and coexisting in advertising and marketing today. Join us.
President & CEO, The Jim Stengel Company
Former GMO, Procter & Gamble
Jim Stengel is President/CEO of The Jim Stengel Company, LLC, author of Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, and Adjunct Professor at the UCLA Anderson School of Management.
Co-Founder and CEO, MarketShare
Jon Vein, is Co-Founder and CEO of MarketShare. Before starting MarketShare, Vein served as Chief Operating Officer of Michael Ovitz's AMG (Artists Management Group) and APG (Artists Production Group), overseeing all divisions.
Chairman and CCO, McCann
As chief creative officer and chairman of McCann New York and London, Linus Karlsson leads creative work on the organization’s global brands, including General Motors, Mastercard, Kraft, and IKEA.
VP of Global Marketing, Adobe
As senior vice president of global marketing, Ann Lewnes is responsible for Adobe’s corporate brand and integrated marketing efforts. She drives the company’s corporate positioning, branding and identity, public relations, and marketing campaigns worldwide.