Adobe & Cannes Lions 2012

Seminar: Is data killing creativity?

Monday, June 18, 9:30–10:15am

Marketing analytics give us unprecedented insight into audience demographics and preferences, but the question remains: How much data is too much? Do creatives risk compromising the effectiveness of their art with overanalysis, and what are the risks of trading the story board for the dashboard? Our panel of experts will explore how data and creativity are both competing and coexisting in advertising and marketing today. Join us.

Panelists

  • Jim Stengel

    Jim Stengel

    President & CEO, The Jim Stengel Company

    Former GMO, Procter & Gamble

    Jim Stengel is President/CEO of The Jim Stengel Company, LLC, author of Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, and Adjunct Professor at the UCLA Anderson School of Management.

  • Jon Vein

    Jon Vein

    Co-Founder and CEO, MarketShare

    Jon Vein, is Co-Founder and CEO of MarketShare. Before starting MarketShare, Vein served as Chief Operating Officer of Michael Ovitz's AMG (Artists Management Group) and APG (Artists Production Group), overseeing all divisions.

  • Linus Karlsson

    Linus Karlsson

    Chairman and CCO, McCann

    As chief creative officer and chairman of McCann New York and London, Linus Karlsson leads creative work on the organization’s global brands, including General Motors, Mastercard, Kraft, and IKEA.

  • Ann Lewnes

    Ann Lewnes

    VP of Global Marketing, Adobe

    As senior vice president of global marketing, Ann Lewnes is responsible for Adobe’s corporate brand and integrated marketing efforts. She drives the company’s corporate positioning, branding and identity, public relations, and marketing campaigns worldwide.