Seminar: You Can’t Trust Marketers
Monday, June 17, 10:00-10:40am
Gone are the days of assumptions and hunches. Innovations in digital marketing have renewed the credibility of marketers, positioning the advertising world to drive business like never before. Come hear what the most trustworthy minds in the industry think.
CEO, Starcom USA
Since becoming CEO in 2009, Donohue has led Starcom to be the most awarded media agency in the country, winning more than 100 honors for clients in the past two years alone, spanning disciplines including digital, print, TV, mobile, out of home, event, social and branded content. Starcom was selected as MEDIA’s 2011 Creative Media Agency of the Year, and since 2011, the agency has been named the most effective media agency in North America by the Effies.
Donohue is a member of Starcom MediaVest Group’s Global Executive Management Group. Further, she’s a board member of SMGx, which leverages scale, knowledge and technology to create a competitive advantage for all SMG agencies.
Donohue received the honor of Chicago Advertising Federation’s Advertising Woman of the Year in 2011, as well as Adweek’s 2011 Executive Media All-Star. In 2006 Advertising Age recognized her as a Woman to Watch. She also has two Cannes Media Lion victories (2001) for work on Nintendo.
Sr. VP and CMO, Adobe
As senior vice president of global marketing, Ann Lewnes is responsible for Adobe's corporate brand, corporate communications and integrated marketing efforts worldwide. She drives the company's corporate positioning, branding and identity, marketing campaigns, public relations, social media and field marketing programs to ensure strong connections with customers and constituents. As champion of Adobe's brand to employees and the community, she also oversees Adobe’s internal communications and community relations efforts, including the Adobe Foundation, which funds philanthropic initiatives around the world.
Prior to joining Adobe in November 2006, Lewnes served as vice president of sales and marketing at Intel Corporation. At Intel, Lewnes helped build global demand for the Intel brand from consumers, business professionals and key computer channels. She managed the highly successful "Intel Inside" program and oversaw several groundbreaking campaigns, including the launches of the Pentium® and Centrino® processor brands.
In 2000, Lewnes was elected to the American Advertising Federation's Hall of Achievement. In 2010, she was honored.
Editor in Chief, The Newsweek Daily Beast Company
Tina Brown, founder and editor in chief of The Newsweek Daily Beast Company, is one of the highest-profile, most talked-about editors in the world. From a young writer for Punch magazine and the Sunday Times, she quickly rose through the ranks of the magazine industry on both sides of the Atlantic to become editor in chief of Tatler, Vanity Fair and The New Yorker, publisher of Talk magazine and most recently, editor in chief of Newsweek & The Daily Beast.
In 2011, The Daily Beast merged with Newsweek magazine. The web site was awarded the 2012 Webby award for best news site, and hit a traffic high of 18.2 million unique visitors. Newsweek’s tablet edition has seen a download increase of 410% since the app was relaunched under Tina’s direction in early 2012.
As Vanity Fair’s editor in chief, Brown pioneered celebrity journalism and increased its circulation from 250,000 to 1.2 million. Following her success at Vanity Fair, Brown went to the venerable literary magazine, The New Yorker, where she became the first woman ever to serve as the editor. Brown hosted a well-received television program, Topic A with Tina Brown, on CNBC and in 2007 her biography, The Diana Chronicles spent several weeks at the top of the New York Times best-seller list.
In March 2010, Tina launched the annual Women in the World summit, and following its globally recognized success recently founded the Women in the World Foundation, which will serve as a resource to all who seek to learn about and engage on issues of importance to women and girls.
Brown and her husband, Sir Harold Evans live in New York and have two children.
Steven F. Althaus
Director, BMW Group
Steven F. Althaus is Director Brand Management BMW and Marketing Services BMW Group. His responsibilities include brand management, strategy and global marketing communications for the BMW brand and for the BMW i sub-brand. Althaus holds a doctorate in business administration and was most recently Chairman and CEO of the communications agency Publicis Germany and Austria. His previous roles include Head of Global Brand Management and Strategic Partnerships at Allianz SE.