Seminar: The New Creatives Are Here
Monday, June 16, 11:00 - 11:40am
Grand Auditorium, Palais des Festivals
Come hear PJ Pereira, Yves Behar, and Behance founder Scott Belsky talk about how technology is changing the way we think about art, advertising, and creativity.
Yves Behar is a design entrepreneur who believes that holistic product, digital, and brand design is the cornerstone of any business. He is the founder and CEO of fuseproject, a design and branding firm he established in 1999. He is also chief creative officer at Jawbone, where for the last 11 years his product, brand, and communications work has helped the company become a leader in wearable and audio consumer electronics. Jawbone won a 2010 IDSA Design of the Decade Award. Behar is also the creative cofounder of OUYA, an open source gaming platform, and is cofounder of startup August, a next-generation home entry system.
Behar believes that design should be a force for positive social and environmental change. He is well known for his humanitarian work on projects such as One Laptop Per Child, which has given 2.5 million laptops to children in developing countries, and See Better to Learn Better, which distributes free corrective eyewear to schoolchildren in Mexico and California. For each of these he was honored with the INDEX award, making him the only designer to have received the award twice.
His other collaborations with renowned partners such as Herman Miller, GE, Puma, PayPal, SodaStream, Samsung, Issey Miyake, Prada, Nivea, and many others have received international acclaim. Behar’s works are included in the permanent collections of museums worldwide, including the Museum of Modern Art, San Francisco Museum of Modern Art, Centre Pompidou, and the Art Institute of Chicago. Behar is a frequent speaker on design, sustainability and business topics; he has given talks at TED, the World Economic Forum in Davos, and the Clinton Global Initiative. Behar has garnered over 200 awards and was named a Top 25 Visionary by TIME Magazine. He is currently the artist trustee of the Board of Directors of the San Francisco Museum of Modern Art.
PJ Pereira is chief creative officer and cofounder of Pereira & O’Dell, with 20 years of experience in the technology and advertising industry. In just five short years, his agency has established thriving offices in San Francisco, New York, and São Paulo, combining digital, traditional, design and branded content ideas for clients such as Airbnb, Intel, Toshiba, LEGO, Mattel, Skype, and Corona. Pereira & O’Dell has been named on both Advertising Age and Creativity A-Lists, and in 2013 was awarded an Emmy for "Outstanding New Approach" for Intel and Toshiba’s social film "The Beauty Inside" as well as an unprecedented three Grand Prix at Cannes for Film, Cyber, and Branded Content.
Pereira has been featured Creativity’s annual “Creativity 50” featuring those who have made a significant mark on the creative consciousness of our industry. Pereira was also named in Advertising Age’s “40 under 40s” for his bold creative strategies. A seasoned entrepreneur, Pereira has held executive roles both at startup agencies such as AgênciaClick, which Pereira also founded, to established international agencies such as AKQA, where he was ECD working on global accounts such as McDonald's, Nike, Coca-Cola, Visa, Red Bull, Target, and Microsoft. He has received more than 60 international awards during the last 10 years and has served as president of juries at Cannes Lions, Eurobest, London International, and One Show Festivals.
Scott Belsky is Adobe’s vice president of products-community and head of Behance, the leading online platform for creatives to showcase and discover creative work. Belsky cofounded Behance in 2006 and served as CEO until Adobe acquired the company in 2012. Millions of people use Behance to display their portfolios, as well as track and find top talent across the creative industries. Behance also powers portfolio display for AdWeek, the School of Visual Arts (SVA), Rhode Island School of Design (RISD), and many other sites and curated galleries around the web — as well as 100,000+ personal websites via Behance’s ProSite service.
Top creative companies around the world use Behance to post jobs and find talent. Millions of creative enthusiasts visit Behance sites every month to watch and follow the latest and greatest work by creative professionals across industries.
Over the years, Behance has pursued other projects to help organize and empower the careers of creative people. These include 99U, Behance’s think tank and annual conference devoted to execution in the creative world, and a popular online productivity application and line of organizational paper products.
Belsky is also the author of the international bestselling book “Making Ideas Happen” (Portfolio Imprint, Penguin Books, April 2010).
Through his work at Behance, Belsky has become an advocate for technology and community initiatives that empower creative people and help businesses leverage the creative potential of their people. He has worked with leading media and Fortune 500 companies, including GE and Facebook, and has traveled around the world to share his findings. He has appeared in the Wall Street Journal and BusinessWeek, and has shared Behance’s research in segments on ABC News, MSNBC, and with the United States State Department and CIA. Belsky has also guest lectured at Cornell University, Harvard University, VCU Brandcenter, and UC Berkeley among other institutions. In 2010, Belsky was included on Fast Company’s “100 Most Creative People in Business” list.
Belsky actively advises businesses that cross the intersection of technology and the creative industries and help empower people, among other criteria. He is an investor and advisor in Pinterest, Uber, and Warby Parker, as well as several other businesses in the early stages. He also works closely with Founder Collective as one of its founder partners.
Prior to founding Behance, Belsky helped grow the Pine Street Leadership Development Initiative at Goldman, Sachs & Co. Belsky was especially focused on organizational improvement and strengthening relationships with clients. Belsky serves on the Advisory Board of Cornell University’s Entrepreneurship Program, is a member of the International Academy of Digital Arts and Sciences, and is a member of the Board of Trustees for the Smithsonian Cooper-Hewitt National Design Museum. He attended Cornell University as an undergraduate and received his MBA from Harvard Business School. Belsky and his wife live in New York City.