Adobe® Digital Index Update

Q1 2012 global digital advertising update

Get the very latest research and trends for search, mobile, and social marketing Download now ›

Search stays steady, mobile surges, and Facebook attracts crowds

Adobe Digital Index Update analyzed advertiser and user behavior to determine the trends for digital marketing, specifically in search, mobile, and social media channels. We built a client index representing over 15 advertisers and 20 million fans from a multitude of verticals including retail, entertainment, CPG, and finance from a subset of advertisers, brands, and fans managed through the platforms.

See what we found out about:

  • The year over year growth of search marketing in the U.S. and U.K.
  • U.S. vs. U.K. mobile spend and forecasts
  • The dramatic increase in Facebook post engagement


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