Adobe® Digital Index

Tablet visitors have the golden touch for online retailers

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The impact of tablet visitors on retail websites

Adobe’s analysis of 16.2 billion visits to retail websites shows that consumers using tablets are a distinct and lucrative customer segment, spending more per purchase than other visitors. With the rapid growth of this powerful segment, retailers can no longer afford a “one-size-fits-all” approach to mobile optimization.


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Download this report to learn:

  • How much more often "tablet visitors" buy than smartphone visitors
  • How "tablet visitors" spending compares to that of traditional visitors
  • How conversion rates compare across tablet, smartphone, and traditional visitors
  • How purchase behavior of these key segments changed during the 2011 holiday