Adobe® Digital Index

The Dynamic Nature of Mobile Search in Asia-Pacific.

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Are you properly capitalizing on APAC mobile search?

Using a data set of 2.5 billion visits to 125 websites in the APAC region in Q2 2012, our analysis shows that search is a greater driver of traffic for mobile visits than for PC visits. The report also describes the country-specific variations in search market share as well as quality of traffic.

This report includes share of search referred visits, mobile visit bounce rate, and search engine market share by country and by device type in eight APAC countries.

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Download this report to learn:

  • Search engine referral share and penetration
  • Country-specific differences and method for evaluating quality of traffic
  • Device OS impact on search engine leadership
  • How evolving alliances have the potential to quickly reorder the market share of existing search engine leaders