Adobe® Digital Index

Q3 2012 Global Digital Advertising Update

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We’re nine months into the year. Let’s see what we’ve learned so far.

Using an index of 260 billion ad impressions across 338 companies and Facebook activity for 70 million fans, Adobe® Digital Index evaluates digital advertising activity for Q3 2012 and predicts trends for the remainder of this year.

This quarterly update includes trends in spend, click volume, CPCs, conversion rates, and ROI by country, industry, and mobile operating system.

Infographic

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Using an index comprised of 260 billion impressions, learn about:

  • Search spend growth rates in Q3
  • How shifting budget to mobile devices will boost ROI
  • The way changes to Facebook's offerings are improving fan engagement
  • Predictions for search spend growth for the remainder of 2012