See the consumer preferences for tablet and smartphone use.
Mobile devices have changed the way that consumers interact with businesses, but not all mobile is the same. Consumers are starting to develop preferences for tablets and smartphones in regard to the brands, operating systems, and circumstances for use.
See what Adobe Digital Index found out about consumer preferences when it comes to mobile, such as:
Internet users viewing 70% more pages per visit on tablets versus smartphones.
How tablet traffic differs in the U.K. compared to other European countries and the U.S.
Which smartphone manufacturer is competing most closely with Apple.