Marketing conditions change quickly, and you need an enterprise-level solution that can help you update strategies, targets, and budgets in real time — and in an intuitive way.
Adobe® AdLens™, formerly Efficient Frontier, delivers the results you need for successful digital marketing campaigns. Unlike rule-based approaches that are inherently inaccurate and labor intensive, AdLens uses mathematical models to weigh risk and return across numerous events and scenarios. It analyzes data and ad performance immediately, offering insight and understanding into how an ad campaign performs. Plus, AdLens provides scalability and actionable choices, helping you manage large, complex digital advertising campaigns.