Advertisers are no longer challenged with a lack of marketing data. Instead, they are now facing the challenge of unifying and making sense of the large amounts of user information, advertising data, and onsite metrics to increase ROI.

The integration of two Adobe® Marketing Cloud products, Adobe® AdLens and Adobe SiteCatalyst®, has allowed marketers to act on all of their digital advertising data and metrics and meet their online marketing goals.

This new AdLens and SiteCatalyst integration offers advertisers:

• Seamless data integration between AdLens and SiteCatalyst products
• Access to granular SiteCatalyst data including click-time and transaction time, ideal for optimization
• Automatically tracked micro-convertions used to drive lower funnel optimization
• Visibility to more metrics such as time spent on site, bounce rates, etc used to improve predictive models and budget allocation
• Ability to run predictive models, performance simulations and reports based on any of the pre-defined attribution rules
• Capabilities to build models for historical data using alternate attribution rules and optimization goals
• Full SEM reporting in SiteCatalyst, including advanced reporting solutions such as Adobe ReportBuilder and Adobe Discover

Complete the form to the right to view the Modeling and Optimization Using Adobe SiteCatalyst Data.