We at Adobe believe that an enterprise’s digital properties must be more than one-way broadcasts of information: today’s customers desire connection, conversation, and interaction.
Web content management (WCM) solutions enable enterprises to optimize their digital channels to acquire new customers, capture customer insight, and deliver personalized content that leads to increased conversion rates and brand engagement.
In this November 2011, must read Gartner Magic Quadrant for WCM, analysts evaluate technology providers based on their ability to execute and completeness of vision. "Enterprises expect Web content management to provide measurable business benefits, not just to improve productivity. Therefore, many enterprises must look for new WCM offerings. This Magic Quadrant evaluates the key vendors within this new context."