Adobe® Experience Manager

Why you need a digital customer experience strategy

It's time to back up the claim that digital customer experience is important

Download the Forrester Research, Inc. May 2011 report on the key elements of a digital customer experience strategy

Companies say that digital touchpoints are critical to their customer experience efforts, but don't have an approach for multi-touchpoint experience, don't know customers' expectations, and don't know how to represent their brands. The problem is only getting more challenging as users' demands widen across an expanding array of digital touchpoints.

In this Forrester independent report, you will discover:

  • The 4 questions you must address in a successful digital customer experience strategy.
  • Top 3 pitfalls to companies that fail to execute a holistic customer experience strategy.
  • When a company should build a mobile app and when it should not.
  • How firms use customer experience strategy to lead the industry through differentiation and cost savings.

Complete the form to the right to read this complimentary Forrester report.