Adobe® Test&Target™

Right offer, right time, right customer

Download the Test&Target product overview now

Customers change. Digital channels evolve. Companies must adapt.

Digital marketers need to continually evolve their campaigns to target the most appropriate content to different audiences or individuals in a timely manner. Adobe® Test&Target™ enables marketers to optimize digital content across all customer touchpoints to improve engagement and conversion through increased relevance and streamlined interactions.

Adobe Test&Target puts control directly in the hands of marketers to quickly and continually:

  • Identify and execute unlimited A/B and multivariate tests (MVTs) when, where, and as needed
  • Measure effectiveness and relevance of content across any online channel: in email, across websites, in display ads, and mobile and social applications
  • Optimize content relevance through segmentation, targeting (geographic, behavioral), and automated personalization

Fill out the form to download the product overview.