Facebook Pages for brands has proven itself a powerful social marketing tool for creating highly interactive customer/brand relationships. And with the introduction of the Timeline format earlier this year, an even greater opportunity set now exists for connecting with your customers, with preliminary research showing increases in fan engagement for pages that have migrated to the new format.

Covering topics ranging from visual content strategies to tactical campaign executions, this creative guide explores key Timeline features and how you can best leverage them to achieve maximum audience engagement and add value to your overall social marketing strategy.

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