Adobe® Marketing Cloud

Adding efficiency to your search engine marketing campaigns.

Tips and tactics on reporting, using Excel, and selecting an automated tool.

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Search engine marketing (SEM) success depends largely on the ability to quickly and efficiently gather and analyze data, then turn that data into actionable strategies that improve campaign performance. But as technology has made data gathering easier, it has also created data overload for many marketers using traditional means of data collection.

Most campaigns can be run in Excel, but eventually there comes a time when marketers must improve efficiencies with automation tools.

In this guide, Search Marketing Now, will provide you with a step-by-step guide on how to choose an automated tool like Adobe SearchCenter Plus to boost the efficiency of your current SEM programs. You will also be provided with seven actionable tips and best practices you can use today to help you take your reporting skills to the next level.

This white paper reviews:

  • Seven best practices to improve reporting
  • Six tips and tricks for Excel
  • How and when to select an automated PPC tool

Data in and out of itself is not useful. Interpreting what data means and organizing it to make better business decisions is what creates value. Download this guide today, to get SEM tips and a step-by-step guide to select the right automated PPC tool to fit your organizations needs.