Adobe® Marketing Cloud

Forrester Research: Creating the right mobile strategy.

A research bundle on mobile trends and best practices.

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For years, marketers have been told the same story: “This year is the year of mobile! The mobile age has arrived and is here to stay.” Mobile has arrived—now it’s on marketers to catch up.

Consumers are using the mobile channel to research products, share information with friends and family, shop, and browse the web. Online marketers who invest in mobile optimization now to reach, engage and convert visitors, will lead the way in their industries.

This mobile research bundle provides you with the necessary tools, best practices, trends and steps to help you charge into the mobile marketing space.

Marketers who download this bundle, will gain get best practices and tips from world-class marketers like NBC Universal who are using the Adobe® Marketing Cloud to deliver relevant, engaging optimized mobile experiences to their users.

This mobile research bundle includes:

  • Forrester’s research on key mobile trends to watch
  • Adobe research on consumer mobile usage
  • How marketers are measuring mobile campaign ROI

Eighty-nine percent of organizations have a mobile strategy in place, yet 33% of businesses cannot measure the ROI of their mobile campaigns. If you want to excel in the mobile marketing space, you need to download this mobile marketing research bundle today to get access to tactics and research that will help you customize your strategy to ensure you are increasing your bottom line.