Personalized marketing has been around for years, but to realize its potential, marketers must go beyond online customer analytics and begin harnessing the power of offline customer data, too. By analyzing every customer interaction, from point-of-sale retail systems to e-commerce websites, companies can improve personalization campaigns, build customer loyalty, and boost profitability.
Our new Adobe white paper shows how today’s most innovative marketers are leveraging customer data from every touch point to deliver more targeted, personalized content than ever before — all while improving reporting, investing online advertising dollars more efficiently, and maximizing marketing ROI.
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