As more and more advertising dollars move online this year, the scope of web analytics solutions is expanding. Marketers need to measure more than just their website to be successful. They need to evaluate campaigns across social media, mobile devices, email campaigns, and display media — just to name a few.
The scope of web analytics is expanding. To stay ahead of the curve, marketers need a solution that evolves as the market conditions change. In Gartner's report: Web Analytics Market Update, 2012, Gartner describes the market's dynamics and profiles the leaders including:
Download this research for insight into Gartner's view of the market and its evaluation of top-tier vendors, including Adobe®.