Adobe® Marketing Cloud

A Q&A about the new Facebook Pages for Community Managers

View the on-demand webinar to learn smart ways for community managers to optimize new Facebook opportunities

Lauren Friedman, Senior Manager of Community Engagement at Adobe provides insights on how to maximize engagement on Facebook's new pages and tips on how to transition your page to the new structure. In this webinar she'll answer the following questions:

  • Of all the new features on Facebook Pages, which ones should I prioritize and adopt as a Community Manager?
  • What type of content makes most sense for my Facebook Page timeline and how should I go about populating it?
  • Which new features should I use to increase reach and engagement?
  • My company is huge. We don’t always have one story. How do I create a ‘story’ on my Facebook Page for my brand?
  • How can I take advantage of the new Messages feature to expand customer service capabilities on my Facebook Page?

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