Adobe® Digital Index

Global digital advertising Q1 2012 update

Search steady, mobile surge, and Facebook attracts crowds.

Adobe Digital Index analyzed advertiser and user behavior to determine the trends for digital marketing, specifically in search, mobile, and social media channels. We built a client index representing over 15 advertisers and 20 million fans from a multitude of verticals including retail, entertainment, CPG, and finance from a subset of advertisers, brands, and fans managed through the platforms.

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See what we found out about:

  • The year over year growth of search marketing in the U.S. and U.K.
  • U.S. vs. U.K. mobile spend and forecasts
  • The dramatic increase in Facebook post engagement