Adobe® Marketing Cloud

Adobe 2012 Mobile Consumer Survey Results.

Learn to effectively reach your customers through mobile.

Get the inside scoop on what your mobile consumers want most.

The proliferation of mobile devices and tablets continues to rise, making it more important than ever for you to make mobile part of your ongoing, long-term business initiatives.

To help you in this effort, Adobe has released the results to its Adobe Mobile Survey, where more than 1200 mobile users offered insights into what mobile devices they use, how they interact with websites and applications, and what they want most out of their mobile experiences across five industries: Consumer Products, Consumer Electronics, Financial Services, Travel Services, and Media & Entertainment.

Read the survey to learn:

  • Mobile consumers’ preferences – do they want mobile sites or apps
  • Where mobile consumers spend their time online
  • What mobile consumers are buying, and how much they are spending

Download the full report for the latest statistics on mobile consumer usage, and discover best practices and recommendations from Adobe mobile marketing experts to optimize your mobile channel, deliver better user experiences and increase customer loyalty.

Fill out the form to download the Adobe 2012 mobile consumer survey results.