New Adobe research into social media marketing (co-authored with eConsultancy) found that 66% of enterprise digital marketers agreed that “social media is integral to business strategy” and 67% said that social media activity was “integral to their marketing mix.”
Despite this, many companies are struggling to define objectives for their social activity and to measure success appropriately. Only 28% of smaller companies and 42% of the larger companies surveyed said they measured their performance against defined social media objectives.
Adobe and Linus Gregoriadis from Econsutlancy discuss:
Complete the form the view a recording of the Managing and Measuring the Business Value of Social Media webinar