Do marketers hate big data? Not those who understand it. But according to Gartner, big data is the key to the difference-making business decision or strategy.
Gartner talks about advantages gained by organizations that use big data regularly. Gartner suggests that you "develop a culture and leaders that value facts and sound analyses to overcome human limitations in decision making, insight discovery, and process optimization."
Fill out the form to read more about Gartner's thoughts on allowing big data to be part of your business culture and crucial to your success. Download their report Big Data Strategy Components: Business Essentials.