It’s time to re-think your social marketing measurement strategies. While your CEO may evaluate each and every social program for its ability to drive sales, you must take a more nuanced approach. By thinking of social marketing as a long, strategic board game, you’ll discover new ways to engage customers, measure success, and eventually build ROI.
A new Forrester whitepaper, Win the Social Marketing Measurement Game, shows you how to keep customers moving around the board—so that you can eventually win the game. You’ll discover three new strategies for measuring social marketing programs, including:
Discover three new ways to measure social marketing success. Fill out the form to download the whitepaper.