To help marketing professionals select the right partner for their online testing needs, Forrester recently evaluated the seven most significant providers of online testing. Adobe® Test&Target, now Adobe Target—a solution in Adobe Marketing Cloud—received the highest score for current product offering and was once again recognized as a Leader.
Why Forrester thinks Adobe is a Leader.
The Forrester Wave™: Online Testing Platforms, Q1 2013 report compares and contrasts vendors using a 53-criteria evaluation. Adobe received the highest scores of all vendors across subcategories like campaign management, integration, service and support, and corporate strategy. The independent report also notes that Adobe has maintained its leadership position since the report’s inception because of “a combination of strong product offerings, solid strategy, and a substantial market presence.”*
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