NetApp recently standardized on Adobe® Marketing Cloud to make high-valuable, actionable data easily available to its managers across teams. The rich insights gained directly impact the success of its online marketing campaigns and have led to considerable returns. For instance, NetApp worked with Adobe Consulting to observe behavior of visitors to its Desktop Virtualization landing page by experimenting with three unique layouts. In the end, NetApp implemented the third layout which displayed teaser content showing how customers saved on storage costs and achieved a 42.55% increase in conversions on its paid search landing page. With insights gained from real-time testing done with Adobe® Marketing Cloud, NetApp also saw premium content registrations soar by 204% with no negative impact on log-in rate.
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