As a gaming and leisure company, Caesars’ revenue and growth are tied to the overall performance of the economy — and times of economic insecurity can discourage potential customers from booking vacations or visiting a property. They use a full range of Adobe Marketing Cloud products to assist and automate analytics for all 36 properties supported by more than 60 websites under the Caesars umbrella. With the efficiency gained through Adobe Marketing Cloud, the company is successfully improving the web experience and increasing conversion rates for dozens of online properties. Caesars has increased signup rates for their loyalty program by 10%, and optimized their website interface for a 70% higher conversion rate.
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