Adobe® Marketing Cloud

Adobe success stories

See how innovative companies use the Adobe® Marketing Cloud to drive results

SunTrust Bank improves client experience across channels with analytics and targeting in Adobe Marketing Cloud.

Continually refining customer experiences in its digital channels helps Sun Trust Banks improve conversions. With Adobe Marketing Cloud solutions such as Adobe Analytics and Adobe Target, Sun Trust improved online credit card application conversions by 47%, and boosted click-throughs for both new and existing customers by 50%.

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