The Los Angeles Kings, a National Hockey League (NHL) franchise founded in 1967, uses Adobe Marketing Cloud to better understand their customers and deliver personalized fan experiences.
To increase revenue, retention, and loyalty in a competitive market, the LA Kings integrated multiple data sources and leveraged their customer intelligence to create targeted, personalized marketing campaigns. Using Adobe Campaign, the LA Kings enhanced their customer intelligence by creating a single, 360-degree view of fans. Automated marketing campaigns enabled them to drive greater results, increasing online season ticket renewals by 10%, while maintaining lean operations.
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