The shotgun approach to marketing is becoming outdated. Marketers can no longer create one message and hope it resonates with all customers.
Customers want to be active participants as they research and shop for products online. Leading UK automobile manufacturer, Renault, doesn’t just show one static image per vehicle but enhances the user experience by using Adobe® Scene7® technology to offer personalization options, eVideo, and dozens of rich dynamic views and images per product.
In this webinar and white paper, Forrester Research will also provide best practices that help online marketers increase the engagement, relevancy and personalization of their web site by putting their customers in the driver’s seat.