With Adobe® SocialAnalytics, it's now possible to measure and optimize the impact of social media. Measure across all marketing channels, including mobile, email, search, and display — now in a single location. It's time to prove the value of your social media efforts. Make social media a key part of your digital strategy — and connect it to results.
Our third Digital Intelligence Briefing, in association with Econsultancy, looks at the extent to which organisations use social data, what is preventing them from harnessing social data as effectively as they would like, their approach to social CRM and the role of social signals for determining search rankings. The research is based on a survey of around 600 business respondents predominantly in the United States and Europe.
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