Adobe Media Optimizer

Optimising Paid Media

Our latest Digital Intelligence Briefing, in association with Econsultancy, explores the topic of media optimisation, and how companies can ensure the most effective use of their budgets in helping them to meet their business goals.

The report is based on a survey which has attracted 600 respondents globally.

Findings include:

  • Only a fifth of companies say they are effectively optimising their media, and a similarly small proportion say they have a single view of campaign performance across channels.
  • Those companies who are able to quantify improvements from media optimisation are seeing, on average, an uplift of 28% in performance.
  • The top three benefits of media optimisation outlined in the report are reduced cost per acquisition, reduced media costs and more sales.

The following sections are featured in the report:

  • Media optimisation driven by business goals still just an aspiration for most
  • Marketers strive to overcome challenges of resourcing and disparate ownership
  • Analytics integration and attribution are key building blocks
  • Understanding the path-to-purchase and customer journey in a mobile world
  • How quantification of benefits can help drive budgets
  • Companies still missing out on advantages of real-time bidding
  • Improved proposition for advertisers helps Facebook dominate social budgets

Fill out the form to download your complimentary Digital Intelligence Briefing worth £450 /€530.