Adobe Marketing Cloud

Digital Trends for 2014

Quaterly Digital Intelligence Briefing

The 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email.

The report is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.

Findings include:

  • A fifth (20%) of client-side survey respondents say that customer experience is the single most exciting opportunity for 2014, ahead of mobile (18%) and content marketing (15%).
  • Content marketing (24%) is the most exciting opportunity for B2B marketers, while mobile (22%) is first in the pecking order for B2C marketers.
  • Almost two-thirds of company respondents have a strong appetite for digital experimentation during the year ahead.
  • Only 23% of company respondents believe they have the marketing technology they need to succeed.

The following 10 key trends are featured in the report:

  • Customer experience is the single most exciting opportunity for 2014
  • In the world of B2B, content is king
  • A year of experimentation and agility
  • Consumer expectations outpace corporate innovations
  • Evolving role for email as marketers seek to engage with millennials
  • Technology brings efficiency and immediacy to display advertising
  • Marketers fit for the future need to find the balance between extremes
  • Companies focus on harmonising cross-channel messaging and experience
  • Mobile has won... the time for procrastination is over
  • Content, mobile and social will become business as usual

Fill out the form to download your complimentary Digital Intelligence Briefing worth £450 /€530.