Adobe Creative Camp: Sunday, March 10th, 2013
Radisson Hotel, Town Lake Ballroom
111 E Cesar Chavez St
Session 1: Introduction to Adobe Edge Tools and Services
9:30am - 10:30am
The next generation of HTML and CSS offer powerful new features for creating content that is graphically rich. It's never been easier to leverage animation, motion graphics, and sophisticated graphical techniques when building for the modern web. Come see what Adobe is doing to move the web forward in these areas by working on new W3C specifications, tools that help designers create content, and services for testing content across screens.
Speaker: Paul Trani is a worldwide Creative Suite Evangelist for Adobe focusing on workflows that empower designers and developers to create for the web and mobile apps.
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Session 2: Concept to reality: Creating Adobe Edge Reflow
11:00am - 12:00pm
Responsive design is a rapidly evolving concept, covering a wide range of design and development techniques that vary depending on who you ask and when. In this session we will examine Adobe Edge Reflow, the first comprehensive tool to help designers to create responsive comps. We will deep dive into Adobe's process of understanding the responsive design problem space and how we find solutions with our tools. See the evolution of Reflow's features and gain an understanding of how we construct our product road map of where Reflow is heading.
If you've ever wondered how Adobe software is created, want a fundamental understanding of how Reflow works or just want an understating of how to dive into the RWD pool, this is your opportunity!
Speaker: Jacob Surber is a Senior Product Manager with Adobe focused on HTML and design. For over 10 years, Jacob has been working with web design and development for a variety of agencies and consulting shops. He later joined Adobe’s Experience Design (XD) team to help create UI’s for the Creative Suite. Leveraging design thinking and a strong technical background, Jacob moved to Product Management with the goal of changing how the web is designed.
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Session 3: What's new in Adobe Creative Cloud?
12:30pm - 1:30pm
Adobe Creative Cloud has been an exceptional way to deliver the latest in innovation to members as soon as it's developed. And Adobe hasn't slowed down in delivering this innovation. In this session see the latest exclusively available to Creative Cloud members. Everything from HTML5 development, digital publishing, mobile content creation and testing. Even updates to tried and true apps like Photoshop and Illustator. This session has something for everyone!
Speaker: Paul Trani is a worldwide Creative Suite Evangelist for Adobe focusing on workflows that empower designers and developers to create for the web and mobile apps.
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Session 4: Responsive Design, from every angle
3:30pm - 4:30pm
This panel of designers, consultants and product owners will discuss the challenges they've faced as more of more projects begin incorporating responsive design. These industry leaders will share their perspective on how to gather both technical and emotional requirements, communicate goals to their teams and customers, and ultimately deliver projects with metrics determining measure success, all while incorporating this new design philosophy. If you plan to deliver a responsive project in the next year, this panel will cover several of the challenges you'll face with ideas based in real world experience.
Panelists:
Sophie Shepherd is a freelance web designer who lives and works (and sometimes gets sunburned) in Austin, TX. She has recently worked with Texas Monthly, Texas Department of Transportation, Foxtrot Bravo Alpha and National Geographic. Currently, she is working with Happy Cog.
Jacob Surber is a Senior Product Manager with Adobe focused on HTML and design. For over 10 years, Jacob has been working with web design and development for a variety of agencies and consulting shops. He later joined Adobe’s Experience Design (XD) team to help create UI’s for the Creative Suite. Leveraging design thinking and a strong technical background, Jacob moved to Product Management with the goal of changing how the web is designed.
When Trent Walton isn’t thinking about farm fresh eggs or green chile cheese burgers, his mind is on the future of the interweb. He is the founder and 1/3 of Paravel, a small web shop based out of the Texas Hill Country. He, along with Dave Rupert and Reagan Ray, have been working together on designing and building for the web since 2002.
Emily Wengert leads a 50-person UX department. She has successfully collaborated with some of Huge's largest clients including Target, UnderArmour, SiriusXM, Thomson Reuters, and Nutrisystem. Her work has received an OMMA award and been honored at the Webbies. She teaches a class on responsive design for General Assembly in New York and has spoken at the IA Summit, IxDA NY and at an Infopresse UX conference in Montreal.
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Session 5: The content shaped elephant in the room
5:00pm - 6:00pm
Content first is fast becoming the favored mantra of the smart web designer, but yet the industry is struggling to keep up. How do you define, gather and manage real content so your designs better reflect the intent of your product or message? This talk aims to provide some of those answers and introduce some new thinking Adobe has around that particular problem.
Speaker: Alex Morris is a Senior Product Manager at Adobe, helping build tools for the modern web. Design and UX specialist, maker of stuff, constant tinkerer.
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