Adobe Marketing Camp: Monday, March 11th, 2013

Radisson Hotel, Town Lake Ballroom
111 E Cesar Chavez St

Breakfast
9:00am – 9:30am

Adobe Marketing Cloud Vision and Demo
9:30am – 10:30am

Get a full overview of the Adobe Marketing Cloud and how it can help you accomplish your goals as a marketer.

Speakers: Steve Hammond, Adobe; Jeff Feldman, Adobe

"Marketing is BS"
3:30pm – 4:30pm

“Marketing is BS”. "Social Marketing is Worthless". They’ve been saying it for years. But why? Sure, marketing faces its fair share of skeptics and challenges. But today’s digital and social campaigns are rooted in hard numbers and quantitative insights. Please join us for this lively discussion on how innovations in data-driven marketing are helping to debunk today’s most common marketing myths.

Speakers: Moderator – Todd Wasserman, Mashable
Jeff Feldman, Director of Strategy, Adobe
BJ Mendelson, Author, “Social Media is Bullshit”
Thor Muller, CTO, Founder, Get Satisfaction
Christian Waitzinger, ECD, SapientNitro/NY

A special performance, and cocktail reception, featuring Baratunde Thurston
4:30pm – 6:00pm

Join Adobe and special guest, Baratunde Thurston, for a live performance that uniquely re-caps the days discussions on the themes of "Marketing is BS" and "Social Media is Worthless". Then join us for a round cocktails (or two), and network with friends and colleagues.